Aora watches your market and delivers the people whose company just moved, with the dated proof and the call brief. No CRM, no history needed.
“You have had a CISO role open since 9 October. Who owns application security in the meantime?”
“Open Sales Navigator, filter on size, industry and geography, export two hundred rows. Open Pappers, check which ones are still that size and which ones have closed. Go back to the network to see who is still in post, because a third of the list changed job since March. Open HubSpot, drop the accounts we already called. Look for a reason to call, one account at a time, and find only that they exist. Write the hook. Check the number is still right. Start the whole list again next week, because half of it has moved.”
Between a signal and a conversation sits a whole job: find who it concerns, check it is real, judge whether the moment still holds, write the approach. That job is ours.
We start from the human the signal is about. The company comes after, and the source is one click away. When an account has no signal, its record says so.
Day0
Window open until 8 Nov.
A signal ages fast. You get it the day it appears, not at the end of a monthly batch, and never twice inside its window.
We design the last mile. You action it. It arrives written up inside your company, and leaves for the person only when your rep decides it should.
You describe what a good moment looks like on your market. We write the detection, name the source it is proven by, and tie it to the person who should hear about it.
“A new accounting firm registers in our territory.”
The company registry
The founding partner
We start from the human the signal is about. The company comes after, and the source is one click away. When an account has no signal, its record says so.
A signal ages fast. You get it the day it appears, not at the end of a monthly batch, and never twice inside its window.
We design the last mile. You action it. It arrives written up inside your company, and leaves for the person only when your rep decides it should.
If what tells you a company is ready exists nowhere as a product, we build it as a rule, with the source it is proven by and the person it names.
That is the ceiling we hold ourselves to on Self-serve. Counted on your own Keep or Drop answers from week four, by your team and not by us. And when a week has nothing, we send nothing and say so.
| Person | Company | Persona | Signals | Proof | Feedback |
|---|---|---|---|---|---|
Claire MercierCIO | Ardant GroupLarge account | CIO | New in role · CISOCapital movement | 9 Oct | |
Sophie LantierHead of IT | Meridia LogistiqueMid-market | CIO | Leadership change | 6 Oct | |
Second contactSame account | Ardant GroupLarge account | Out of scope | Same signal, already sent | — |
Each family has its own window. Inside it, the account is never sent twice on the same signal.
CIO at Ardant Group since May 2024, Lyon. Promoted from inside, with the group since 2012.
Security hiring · CISO
Proof, 9 Oct 2026 · job post, open it
1,000 to 1,999 staff (register) · logistics · 34 technologies spotted.
“Claire, your group has had a CISO role open since 9 October. I am calling with one question: who owns application security in the meantime?”
“A new accounting firm registers in our territory.”
The company registry, with the filing date
The founding partner, choosing their tools
90 days from the filing
Dropped if it does not earn its place
30%
is the most a Self-serve list may lose. Nothing is sorted by hand before it leaves, so it has to be right on its own.
| Week | Delivered | Kept | Dropped | Rate |
|---|---|---|---|---|
| Week 1 | 7 | 5 | 2 | — |
| Week 2 | 9 | 7 | 2 | — |
| Week 3 | 6 | 5 | 1 | — |
| Week 4 | 8 | 6 | 2 | counted |
30%
dropped at most, on every Self-serve list. That is the ceiling we hold ourselves to, counted on your own Keep or Drop answers from week four — by your team, not by us.
And when a week has nothing, we send nothing and say so.
Three things no vendor on this market will copy: we deliver you less, every line cites a source you can open, and your rep presses the button. Not because they are hard to build, but because they mean selling less.
21 signals in six families, read from registries, gazettes, job posts and public activity. The first two are the ones you will not find anywhere else.
If something visible on the open web tells you a company is ready to buy, we turn it into a rule, show you the first matches before you commit, and drop it if it does not earn its place.
“Tell me the day a new accounting firm opens. That is the week they pick their software, and we are never in the room.”
“You filed three weeks ago. Most partners choose their software in the first month — what are you leaning towards?”
Every morning, or every Monday. Each person arrives written up — the signal, the dated proof, what is worth knowing and the opener — in Slack, in Teams, in the inbox, or as a list your ops can load. Nothing to open, nothing to search.
Claire Mercier, CIO at Ardant Group — security hiring, 9 Oct. Yanis Benali, CISO at Novatel Health — compliance programme, 7 Oct…
5 people to call today. Here is the first.
Claire has been CIO at Ardant Group for 9 months (January 2026), in Lyon.
Security hiringProof, 9 Oct 2026 · ardant-group.com/careers
NIS 2 named in their annual report Your own signalProof, 12 Jun 2026 · ardant-group.com/investors
Promoted from inside in January, after six years in the group. Previously head of infrastructure.
1,400 staff on the register. A code scanner was spotted on their engineering site.
Trigger Security hiring, 9 Oct 2026
“Claire, your group has had a CISO role open since 9 October. I am calling with one question: who owns application security in the meantime?”
We do not promise meetings: those depend on your reps. We promise a list worth calling, and we measure it with you every month. And we show it on your market, not on ours.
Booked at Tenacy over a one-month trial, by reps who did the work of calling, and recorded on 7 October 2026. Proof of potential, not a promise.
A single deal at that average pays for twenty months of subscription.
“[Customer quote, one sentence, on an account found before the tender.]”
One subscription per team and per market. No seats to count and no searches to ration — what a plan sets is how many people land, and which signals we watch for you.
For one person who prospects alone and wants a short, dated list every week rather than a database to dig through.
The same thing, in miniature: enough to find out whether your market moves, and whether what we pull out of it is worth a call.
One line per person on what you did with them: kept, and what made them worth the call, or dropped, and what was wrong. Your answers rewrite the rule.
For a team that already knows what to do with a signal, and would rather work the list themselves.
The same plan, but we install it with you instead of handing you the keys.
For a team that wants the list to land ready. We read every line before it leaves, so your reps pick up a list that is already decided.
Every line of every plan, what counts against it and what never does, and what this replaces in your stack.
See the full pricing pageBefore you pay, here is who this is not for. Teams with no prospecting routine, because a tool amplifies one but does not create it. Transactional sales under a thousand euros, where the volume beats the reason to call. Markets of under a hundred accounts, where you already know everyone by name. We say so before you pay, not after.
The real ones, the ones that come back in every meeting. If yours is not here, ask it in thirty minutes with a founder.
Talk to a founderNo, and that is better. Integration is optional, never a prerequisite: the first delivery lands with the CRM disconnected. We do not start from your database, we build ours on your market, so the state of yours does not matter. The sync is native from Self-serve on, and connects when you are ready.
Keep it. A database of that kind answers who exists, with a depth we do not try to match. Aora answers a different question: who is worth calling this week, and why now. One is a stock you search once you have decided whom to target, the other is a flow that reaches you when something changes.
The two sit side by side. And if your real problem is volume, coverage or how fresh the phone numbers are, a database is the right purchase, and we will say so rather than sell you ours.
Several good tools now watch companies and surface events. If one of them already reaches your team every week and your reps act on it, you do not have a problem to solve, and we will not pretend otherwise.
What we built differently sits after the detection: every line is tied to a named person, carries a source you can open, and arrives already written up with its opener.
The honest test is what your own team keeps. Run both on the same market for four weeks, count what each one produced that was worth a call, and keep the one that wins.
Detecting that a company is hiring is easy. The hard part is tying that signal to the right person, citing the proof, and starting over every day without producing noise. Try finding by hand who it concerns in your market this week, and time yourself.
On the score, we do not play that game. A score is measured against a history, a signal is checked at the source. Our accuracy is that you click and read the posting. And nothing enters your rule without your agreement.
The monthly report has three levels: delivered (people delivered, Keep rate, time to proof — our responsibility), worked (the ones actually called or written to — shared), converted (meetings, deals — yours). The measurement is set at setup, not at the end.
On the contract: three months, then monthly, with no multi-year commitment. What you have exported stays yours, even if you leave.
The pace is yours: a daily delivery if your reps call every day, a weekly batch if they work in batches. Detection runs continuously either way.
The volume depends on your market, and the free count tells you before you sign. Some days bring nobody up, and we say so rather than fill the gap with a weak signal. We do not sell a quota of companies to watch: we deliver the people worth calling, and their company comes with them.
We do not make the calls. We find, we prove, we qualify — calling is the job of ScaleFast, the outbound agency Aora is built with, and we can put the two together for you.
That is the Self-serve plan at €950: the same people, the same signals and the same proof, without the human sorting before delivery and the weekly session. Nothing is read by hand before it leaves, so the list has to be right on its own, which is why we hold it to 30% dropped at most. On Enterprise a human reads every line before it leaves, and the ceiling falls to 1%.
Describe your market and the signal you care about. We tell you how many companies moved on it this week, and send you two real companies with the full brief, so you can judge the quality on your own ground.